HE LIKES IT! MIKEY LIKES IT! EVEN WHEN HE GROWS UP!

HE LIKES IT! MIKEY LIKES IT! EVEN WHEN HE GROWS UP!

Many restaurant development consultants counsel clients to open the second unit of any startup chain in a market geographically removed from the original. Their reasoning: The owners will learn more about their concept-good and bad-and learn it faster by making it stand on its own in a distant market. Cereality's tale is one more piece of evidence about why this advice is correct.

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