A LUCKY STRIKE FOR FULL SERVICE

A LUCKY STRIKE FOR FULL SERVICE

Percentage-of-population-wise, bowling had its heyday in the 1950s and 1960s. But absolute number-wise, it's currently at its peak: The U.S. had 55 million bowlers in 2003, the last year for which figures are available. It's America's number one participatory sport, more so than fishing (53 million participants).

You'd think the bowling industry would be clicking its h

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