Put Your Reservations, At Least the Best Ones, on eBay

Put Your Reservations, At Least the Best Ones, on eBay

Here’s another spin on restaurant reservation revenue optimization—the same process the airlines call yield management. It’s from the impossible-to-get-into Rao’s in Manhattan. The restaurant has successfully listed and sold a reservation for a table for four on eBay, with an opening bid of $5,000. This move demonstrates just one of the ways an online auction platform could enable restaurant owners to get a greater return

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