Nobu is opening a hotel. Can other operators follow his lead?

Nobu is opening a hotel. Can other operators follow his lead?

Soon there’ll be a hotel in Las Vegas where guests can send back their entree to the hotel’s namesake and tell him to cook it some more. Try that at the Trump.

With the announcement that chef Nobu Matsuhisa will soon be opening a Nobu-branded hotel at Caesars Palace in Las Vegas, we’re getting a clearer picture of the value a celebrity chef can bring to the hotel and resort industry. The lesson from Nobu: Chefs and restaurateurs aren’t limited to being employees of the hotel or leasing restaurant space from it. Think about being an owner.

Granted, Nobu has 24 restaurants around the world and is a well-known and respected fi

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