Chicken and eggs are featured in breakfast sandwiches like the Nest Egg

Chicken and eggs are featured in breakfast sandwiches like the Nest Egg.

New Starbird concept aims to improve on the QSR experience

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Industry veteran Aaron Noveshen is scheduled to launch a new concept in Sunnyvale, CA, later this month that will attempt to bring the quick-service segment up a notch.

To be named Starbird, the concept will be designed to blur the lines within limited service, offering a “super-premium” menu built around fried chicken tenders with the speed and convenience of fast food.

“We’re calling it super-premium fast food,” said Noveshen, co-founder and

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