How pop-up restaurants can help you expand

How pop-up restaurants can help you expand

The wildly successful Mercadito Hospitality finds a strategic angle to the limited-run restaurant phenomenon.

Pop-up restaurants are usually the province of chefs idling between gigs or wannabe owners trying out their dream concept before signing a lease. Most have an edgy feel, but new Chicago pop-up PT at the Talbott is anything but edgy. Instead, it’s a big-league operation that’s the brainchild of multiconcept operator Mercadito Hospitality, proprietors of two of Chicago’s hottest restaurants, Mercadito and Tavernita.

Why is an operator of this stature doing a pop-

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