Every operator wants to have a strong brand, but what do you do when that brand starts showing its age and you need a growth vehicle to revive it? Take a look at what Planet Hollywood International has come up with: the new Planet Dailies and its attached lounge, Mixology 101. The only celebrities this time around: its bartenders.
Planet Hollywood was one of the hottest concepts in foodservice during the 1990s. But its fortunes sagged as the box office power of its movie star ow