The bar is the star at new Planet Hollywood concept

The bar is the star at new Planet Hollywood concept

Planet Hollywood built a global casual dining chain by leveraging the celebrity power of its owners. Will its star-free new concept, Planet Dailies, repeat that success?

Every operator wants to have a strong brand, but what do you do when that brand starts showing its age and you need a growth vehicle to revive it? Take a look at what Planet Hollywood International has come up with: the new Planet Dailies and its attached lounge, Mixology 101. The only celebrities this time around: its bartenders.

Planet Hollywood was one of the hottest concepts in foodservice during the 1990s. But its fortunes sagged as the box office power of its movie star ow

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