Health club owners know early January is prime time to sign up new members. Ditto for the backers of TV infomercials that peddle at-home exercise programs or various dieting schemes. Why? It’s the time when New Year’s resolutions to eat better and get fit are still fresh in potential customers’ minds. Now 91-unit restaurant chain Pollo Tropical is getting in on the action by offering patrons an easy way to eat healthfully twice a day, with all meals coming straight from the chain’s regular
Your New Year’s resolution: Attract more dieters
Pollo Tropical’s no-thought-required plan lures customers who’ve vowed to eat more healthfully in 2013. Could your restaurant do the same?