Pollo Tropical targets repeat customers with a healthful menu plan

Pollo Tropical targets repeat customers with a healthful menu plan.

Your New Year’s resolution: Attract more dieters

Pollo Tropical’s no-thought-required plan lures customers who’ve vowed to eat more healthfully in 2013. Could your restaurant do the same?

Health club owners know early January is prime time to sign up new members. Ditto for the backers of TV infomercials that peddle at-home exercise programs or various dieting schemes. Why? It’s the time when New Year’s resolutions to eat better and get fit are still fresh in potential customers’ minds. Now 91-unit restaurant chain Pollo Tropical is getting in on the action by offering patrons an easy way to eat healthfully twice a day, with all meals coming straight from the chain’s regu

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