Yelp forced to manage its own reputation

Yelp forced to manage its own reputation

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There is a school of thought that any publicity is good publicity. Let’s hope executives at Yelp share that sentiment because the popular restaurant review site is again being cast into the limelight, and the reviews aren’t all that glowing.

In all fairness, Yelp in most cases is just the sounding board or middleman for battles between disgruntled diners and bitter restaurant owners. But in one case, Yelp’s marketing and advertising practices are being called into question. And in

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