Study: Best ways to boost restaurant marketing ROI

Study: Best ways to boost restaurant marketing ROI

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Social media has created many new channels through which restaurants can promote offers to customers—maybe too many if you have a limited budget and are too busy to micromanage your marketing mix. New research from deal company LivingSocial doesn’t find a one-size-fits-all answer to this dilemma. But it does help define some steps operators can take to optimize results.

“We know restaurateurs have little confidence in the value of their overall marketing spend as they keep exper

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