Restaurants target families with gaming approach

Restaurants target families with gaming approach

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A new report from research firm Packaged Facts finds that marketing strategies that use digital games to attract families with young children are gaining traction in the restaurant industry. If that’s the case, we can’t wait to see what happens when potential customers start downloading new Dave & Buster’s-branded mobile game apps. Not only is the chain making mobile-friendly versions of its three most-addictive arcade games available. They’re free.

It sounds like a smart co

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