Airport restaurant customers upsell themselves with iPads

Airport restaurant customers upsell themselves with iPads

Their cool factor is nice, but touchscreen tablet computers prove to be big revenue generators in one real-world test.

Sure, offering tableside tablet technology gives customers something to talk about and instantly makes your restaurant seem contemporary and hip. But what’s the monetary payoff? How about a double-digit sales increase that comes without any prompting from your waitstaff?

That’s the result airport restaurant giant OTG Management achieved during an 18-month-long pilot program at restaurants it operates at New York City’s LaGuardia and JFK airports. The company, w

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