Preserving the right to nationally expand your brand

Preserving the right to nationally expand your brand

Just because you came up with an original name for your restaurant doesn’t mean you own the rights to it nationally. Here’s what you need to know. • More legal stories

As outside counsel for successful start-ups in the restaurant industry, we see the problem far too often. The restaurant entrepreneur invests hours to prepare for the successful launch of a new restaurant. There is no limit on the creative ideas (except for money). Everything goes into the new concept—décor, menu, ingredients and advertising—with nothing left for legal formalities such as trademark registration. “We’ll deal with that later, if we’re a s

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