Meet the $25 million food truck

Meet the $25 million food truck

Some investors think a mobile grilled cheese operation could become the restaurant industry’s next hot growth concept.

We have a winner—a big one—in the food truck wars. It’s Dave Danhi, founder of the The Grilled Cheese Truck, Inc. He hit the jackpot in late January when the company (stock ticker: GRLD) went public. Its current market value is roughly $100 million, even though the entire operation consists of four trucks.

Few operators have played the restaurant game as well as Danhi. He was just another outsider when he founded the concept in 2009. Now he is a director and chief creative officer

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.