Two early February events have definitely turned up the heat on the healthful dining debate. First, anti-obesity crusader The Hudson Institute released a study showing how well restaurants do when offering customers more lower-calorie food and drink options. Then came a real-world tragedy showing an extreme example of what can happen when they don’t—death, by heart attack, of a spokesperson-customer who dined almost daily at over-the-top burger restaurant Heart Attack Grill.
Bad week for big burgers
Think-tank data says lower-cal meals go hand in hand with superior business results for both QSR and full-service restaurants.