Food trucks still reign supreme as the best way undercapitalized culinarians can break into the restaurant ownership game. But a new study finds that another affordable alternative—the pop-up—might work just as well. What’s making this possible? A surge in the number of deep-pocketed customers who flock to pop-ups because they want a unique experience to go along with their meal.
We’ll get to the results of this research in a minute. But the key development here might simply be