Fund your restaurant via social media? It can be done.

Fund your restaurant via social media? It can be done.

Grass roots funding site Kickstarter.com promises to help cash-shy restaurants find the money to open or expand. It works exactly as advertised, for some.

Website www.kickstarter.com has already helped a handful of restaurant operators realize their dream of raising startup funds without taking out a loan or giving up a piece of the business. But can it work for everyone? It will for restaurant concepts that inspire a prospective operator’s social media contacts to pledge funds in exchange for future benefits.

The latest success story involves Philadelphia start-up Pizza Brain, which

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TAGS: Marketing
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