Research: Bigger beer menus are better

Research: Bigger beer menus are better

A new survey provides evidence that restaurants will sell more beer if they offer a wider selection of brands.

Now we know why restaurants seem to be in a virtual arms race to offer more brands of beer in bottles and on tap than their competitors. The more choices you give your customers, the more beer they will buy. And you don’t have to operate a gastropub or sports bar to get in on the action.

That’s the key finding in a recent survey of beer-drinking restaurant customers conducted by Alcoholic Beverage Demand Tracker, a syndicated study run by market research fir

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