Menu Moves: Add name-brand reds to your wine list

Menu Moves: Add name-brand reds to your wine list

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Operators already know customers will order microbrews and handcrafted cocktails from their bars at a torrid clip. But hot as those two categories are, wine is where restaurants may be able to grow alcoholic beverage revenue the most. New data from Technomic shows that while customers have indeed been drinking more beer and spirits while away from home over the past two years, their wine consumpti

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