Martinis shake up summer drink promotions

Martinis shake up summer drink promotions

• See more Drink Trends

Since the 1920s, the martini has been synonymous with sophistication and simplicity. It’s also a perfect drink for sipping on restaurant patios, and has been the go-to cocktail for everyone from James Bond to H.L. Mencken who compared the drink to a sonnet. Ernest Hemingway’s favorite drink was said to be a dry martini.  In his novel A Farewell to Arms, character Frederic Henry sips a martini and says, “I had never tasted anything so cool and clean.” We agree.

The classic martin

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.