Coke39s name promotion was the top food news story among Millennials

Coke's name promotion was the top food news story among Millennials.

Millennials view, respond differently to food news

• More consumer trends coverage

If you need more evidence that Millennials have a unique view of the food world, check out the results of the 12th annual Food News Study from New York City firm Hunter Public Relations. It found that of the food stories that resonated most with U.S. consumers overall in 2014, not a single one made it into the top three for Millennials.

No wonder it’s so tough marketing to this demographic group.

“Millennial consumers have different needs and higher expectations than their

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish