Breakfast daypart sales surge could accelerate

Breakfast daypart sales surge could accelerate

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Denny’s, IHOP and the many other full-service restaurants that compete with McDonald’s for breakfast business may not have much to fear from the QSR giant’s recent rollout of an all-day breakfast menu. The chain wants to tap pent-up demand, but new data from market research firm NPD/CREST shows much of that demand is already being met by other operations. A breakfast boom is indeed underway; McDonald’s may actually be late in benefitting from it.

NPD’s report, headlined “

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