Survey: Iced coffee drinkers want more flavor options

Survey: Iced coffee drinkers want more flavor options

Done right, a minor beverage category can deliver major revenue for restaurant operators all summer long. Your target market: Millennials.

Places like Starbucks, Dunkin’ Donuts and McDonald’s already sell oceans of iced coffee in the summer, getting a premium price for it. Now new survey results suggest that full-service restaurant operators can boost sales of these cool, caffeinated concoctions simply by offering plenty of flavored options in addition to plain iced

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