Do you have your own vodka brand? If not, you probably know someone who does. Even Jimi Hendrix has a vodka brand: Why should vodka ownership be restricted to the mortal?
Love it or hate it, vodka is the 800-pound gorilla in the room and that's not about to change. On average, a new vodka brand is introduced in America each week. That's a lot of shelf space on the back bar. In fact, on average, one million cases are sold each week. Vodka now claims nearly 30% of the entire U.S.