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The first wave of functional ingredients promotes natural remedies that the body may be lacking¹. ¹Technomic, 2018
The second wave includes ingredients to enhance something in the body such as brain function and beauty¹. ¹Technomic, 2018
Ingredients like hibiscus, matcha and beetroot fulfill the customer’s need for functionality and adventure.
Bubbling with probiotics, kombucha is a natural addition to other on-trend beverages like cold brew and smoothies.
Vegetarian and vegan diets are driving the innovation of plant based and dairy alternative products.
Vitamins and minerals are recognizable to most customers and can serve as a gateway to other functional ingredients.
For customer convenience, operators should consider labeling food and beverages according to diet and lifestyle.
