Chef David Myers, armed with one of the first Michelin Guide stars in Los Angeles and a superbly trained team, recently opened Comme Ça, a glamorous, modern brasserie, and Boule Atelier, a showcase of jewel-like sweets and soul-satisfying breads...
They've perfected the art in the fast food segment. Sign a deal for exclusive promotional rights to a studio's next big-budget kid's movie. Next, build a huge ad campaign around it, throwing in plenty of kid-friendly marketing collateral, toys and...
One thing you don't know about me is that I'm terribly shy. My husband, who runs our dining room, often has to take me by the hand to visit tables. I'm most proud of Michy's. We opened it thinking of it as a little “for- the-moment restaurant,”...
Fast casual restaurants seldom have the opportunity to do good for others in their community while simultaneously reinforcing one of their principal marketing messages. But that's what Costa Mesa, CA-based El Pollo Loco pulled off when it...
By Dorothy Hamilton and Patrick Kuh. Harper Perennial; $16.95 ...
Up for a peek into the inner workings of one of the country's top restaurants? Hey, who wouldn't want to know what really took place at Thomas Keller's Per Se in New York City as it went from an opening marred by a devastating kitchen fire to four...
By Susan Zimmer Andrews McMeel; $16.95 ...
