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Smashburger sister brand Tom’s Urban gets consumers off the couch
Toms Urban Las Vegas The Strip Food

Smashburger sister brand Tom’s Urban aims to get consumers off the couch

“Eat-ertainment” brand has evolved as owners rebrand with focus on experience

When the Philippines-based Jollibee Food Corp. bought a majority stake in the Smashburger chain earlier this year, that left investment firm Consumer Concept Group with a 15-percent stake in the fast-casual chain, as well as ownership of the four-unit eatertainment concept Tom’s Urban. 

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