It started as a simple question: How can you make a profit with prices so low? Easy, says Scott Popovic, chef/partner of the new Vita Urbana restaurant and market in Cleveland’s Battery Park neighborhood. “I buy an inexpensive 26-pound chuck roll and break it down to use in six menu items. The Certified Angus Beef chuck roll costs the restaurant about $70 and it’s used for tacos, meatballs, beef sliders, short ribs, Denver steaks and popcorn. Those six menu items generate sales in excess of $500. Here’s a look at each menu item and how you can parlay an inexpensive food product into maximum gain.