Grocery items have strong appeal
The majority of consumers said they are interested in obtaining grocery items from restaurants. Here are the items they’re seeking most.
Comfort food is king
Hearty, classics dishes — especially ones that can stand up to takeout and delivery — are what consumers say they want now. Nearly two-thirds of customers, or 63%, said they are likely to order pizza at this time, with about half, or 51%, saying they want burgers and sandwiches. Here are the five menu items customers want most from restaurants now.
They’re eager to dine out again
Consumers are eager for the day they can begin socializing over a meal again. Dining out tops the list of activities they want to resume.
(Percentage of respondents citing each activity)
Restaurant spending is down, but delivery and takeout are growing
Restaurant spending is down overall, but consumers sheltered at home plan to increase spending on food delivery and takeout. That was the third most cited area for increased spending, behind groceries and entertainment.
Household finances have taken a hit
Uncertainty about the economy and decreases in income are driving many consumers to reduce spending and be more thoughtful about how they allocate their money.
Caution remains high around restaurants
More than three-quarters of respondents say that they have some concerns about patronizing restaurants now, with many planning to eliminate restaurant purchases entirely.
Drive-thru service is viewed as the safest restaurant option
Restaurants are offering a range of carefully regimented or “contactless” delivery and pickup programs. But those with drive-thru service may have an edge, as respondents say they perceive that as the safest approach.
Younger consumers are driving delivery growth
Consumers are bracing for a slow recovery
More than three-quarters of consumers said they expect their finances to be impacted for at least two months. Many are expecting to feel the effects for six months or more
Scrutiny of restaurant cleanliness is here to stay
As restaurant dining rooms reopen, customers will expect operators to walk the walk as far as cleanliness goes. Here are six cleanliness cues survey respondents considered “absolutely required.”
Cleanliness is the top priority
Taste, long the primary factor for choosing a restaurant, has been edged out by cleanliness in the current environment. Here are the top qualities consumers look for in a restaurant.