1968: In 1969, Patterson Publishing Company was sold to Pittway Corporation, which had a publishing division in Cleveland, Ohio, called Industrial Publishing Company. At this point the publishing group was being run by Wallace Patterson, Pat Patterson’s son, along with Alice Patterson.
The restaurant industry had grown into a $20 billion business and large companies like Dobbs Houses Inc. (Dobbs House, Toddle House) and Marriott-Hot Shoppes Inc. were reporting millions in sales.
Marketing was more a thing, and the magazine suggested operators consider it, launching a new series about the role of advertising. “Advertising finds the customers you can’t reach personally.”