Landry’s Banks On Bargain Hunters

Sign of the times: Multi-concept operator Landry’s Restaurants has opened a new restaurant at its Kemah Boardwalk complex near Houston. But it’s not something from its stable of existing brands. Instead, it’s a new concept: Lighthouse Buffet, where customers eat for a modest fixed price. When a casual dining giant opts to enter the buffet segment, it shows how important a strong value proposition is for today’s market.

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