The fast-casual concept geared toward the active and health-conscious adults expects to open 300 corporate and franchise locations over the next five years, with 15 corporate and seven franchise units slated for this year and 40 on deck for next year, said Todd Mansfield, co-owner and chief culture officer for the brand.

CoreLife’s mission is “whole clean food.” Customers can choose from curated bowls, such as a Sriracha Ginger Tofu with quinoa or Southwest Grilled Chicken on wild rice, or build their own.

Bone broth, with an option of chicken or beef, is one of the items the chain sees making customers healthier at an affordable price. Customers can select from broths of chicken bone, beef bone, or vegetable in bowl form, which come with select vegetables and proteins. A sipping option, “just the broth,” is available in two sizes, 12- and 32-oz.

At CoreLife Eatery, a choice between the bases of grain, greens or broth, and four vegetable additions is available for $5.99. Curated bowls, without chicken or steak but including tofu, start at $7.95. With-chicken or steak options are just under $9.

The eatery does not currently offer dessert. For sweets, customers can turn to artisanal lemonades such as beet and cucumber-basil or an apple-cider green tea.

The company had anticipated its typical customer to the “25-year-old female who has to work a bit harder to stay healthy,” said Mansfield. But the audience has become an almost even split between men and women, and has included the older set, who are looking to avoid diet- and age-related ailments.

Mansfield challenges CoreLife Eatery to provide the kind of food that would make the customer healthier if he or she ate there every single day for a month. The motto of CoreLife is “change your lunch, change your life.”