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Velvet Taco offers ‘WTF’ item 52 times a year

Velvet Taco offers ‘WTF’ item 52 times a year

Fast-casual chain uses Weekly Taco Feature as platform for research, variety

Fast-casual Velvet Taco has made an art out of the limited-time offer, developing a process to provide a new one each week of the year and reaping valuable consumer insights from the 52 LTOs a year, the brand’s president says.

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TAGS: Chefs
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