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Restaurant Hospitality
15 operators thinking outside the (chocolate) box for Valentine’s Day
Anna.Kang Feb 13, 2018

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Chick-fil-A
Chick-fil-A

In celebration of Valentine’s Day, the Atlanta-based quick-service chain is offering customers Chick-fil-A Nuggets, Chick-n-Minis or Chocolate Chunk Cookies in a heart-shaped container.

Papillon Bistro & Bar
Papillon Bistro & Bar

The New York City restaurant has a romantic activity in store for customers on Feb. 14: a “Courtship with Cocktails” class with a mixologist on-site to teach couples how to recreate three signature cocktails. Light bites will be served during the event, which has three levels of experiences at varying prices, available to book online. Those who decide to stay for dinner will receive a 15-percent discount on their bill.

Jack in the Box
Jack in the Box

The San Diego-based quick-service chain is looking out for those tempted to contact their ex on Valentine’s Day by offering free delivery on any menu item to people who tweet a taco emoji and a telephone emoji to the brand’s Twitter account on Feb. 14. The handle will respond with words of encouragement and a code for free delivery.

Legacy Hall
Legacy Hall

At Legacy Hall, which recently debuted in Plano, Texas, there is a pop-up flower shop — The Oh Sh*t Flower Shop — open through Feb. 14 for last-minute Valentine’s Day purchases. The food hall will also project romantic movies, such as “Casablanca” and “The Notebook,” on a big screen all day on Feb. 14.

Auntie Anne’s
Auntie Anne’s

Based in Lancaster, Pa., Auntie Anne’s is bringing back heart-shaped pretzels on Feb. 14, available on that day only. Also, loyalty program users can redeem a buy-one, get-one-free promotion on the themed menu item.

Porkchop
Porkchop

The Chicago-based barbecue joint is selling bacon roses for Valentine’s Day. The meaty bouquet is priced at $25 for six and $40 for 12.

KFC
KFC

KFC, based in Louisville, Ky., is giving out fried-chicken-scented Scratch ‘N’ Sniff Valentine’s Day cards to customers who purchase a $10 Chicken Share.

The Hummus & Pita Co.
The Hummus & Pita Co.

The Hummus & Pita Co. in New York City is celebrating Valentine’s Day with an all-new beet hummus, made with red beets, chickpeas and tahini.

Abuelo’s
Abuelo’s

Based in Lubbock, Texas, Abuelo’s is offering a fajitas-for-two special through Feb. 14 for $32.99. The deal also comes with a dessert to share.

Mickey’s Deli
Mickey’s Deli

Every customer who orders a heart-shaped pizza at the Hermosa Beach, Calif., spot will be entered in a contest to win a broken heart pizza and a $25 gift card. The promotion will run on Feb. 14 only.

Hooters
Hooters

The Atlanta-based casual-dining chain is planning a special Valentine’s Day promotion for singles. On Feb. 14, customers who purchase any 10 wings and shred an image of their ex at their local Hooters restaurant, or take a #ShredYourEx quiz online, will get a deal for 10 free boneless wings.

Pauli’s
Pauli’s

This Boston eatery is pulling out all the stops for customers who want to propose on Feb. 14. In partnership with Kay Jewelers, Pauli’s will offer fries and a Big Boy Burger with a 7/8-carat diamond engagement ring on a 14-karat gold band — all for the price of $3,000. Customers interested in the proposal package must order 48 hours in advance and reserve the special experience with a valid credit card.

On The Border Mexican Grill & Cantina
On The Border Mexican Grill & Cantina

Based in Irving, Texas, On The Border is celebrating the romantic holiday by offering couples a fajitas-for-two deal that comes with double the meat and veggies, two settings of flour tortillas, Mexican rice, a choice of beans, sour cream, pico de gallo, and a choice of cheese or guacamole.

Buona Beef
Buona Beef

Buona Beef, which is based in Chicago, is offering a buy-one, get-one-free deal on Feb. 14. From 4 p.m. until closing time, any customer who says, “I want to share the flavor,” will get two seven-inch beef sandwiches for the price of one, plus candied hearts. Those who redeem this promotion and then share pictures on social media and tag the restaurant will be entered into a sweepstakes to win an overnight stay at Lake Geneva, Wis.

Waffle House
Waffle House

The family-dining chain, based in Norcross, Ga., will transform for Valentine’s Day, with more than 170 units in 19 states planning to offer white tablecloth dinner service to those who make reservations. The brand is also encouraging diners to tag their special meal with the hashtag #WaffleHouseDate.

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