YOU TIME: Ignoring the need to chill out can be very risky.
Picture this: ocean waves are crashing, the sun is beaming and your children are attempting to construct a sand castle. Now look more closely at the beach blanket in this mental image . . . are you on it? For many restaurant operators, this idealistic scenario sounds great, but it just isn't in the cards. There always seems to be something going on with the restaurant—a problem to handle or a new customer to please—and you just don't feel you can take a summer vacation, or for that matter, spend any time away from your company.
If you've fallen into the "all work and no play" trap and are neglecting your friends and family, not only is your personal life suffering, your business may be at risk.
"No one can immerse himself in work nonstop, without a break, and maintain a healthy sense of perspective," says Ty Freyvogel, founder of makingsenseofyourbusiness.com, a new site with a plethora of great business advice.
"Try it and you'll surely start to exhibit bad judgment in your business decisions. You'll start feeling the effects of constant stress. You may even eventually burn out, or worse, start experiencing health problems. At that point, your company will certainly feel the effects of your lack of balance.
The good news is, you can balance your "work" and "personal" calendars so that the pursuit of success doesn't overshadow other important aspects of life. It just takes a little strategy and forethought. Here's how:
Factor your family into your life. "The summer is the perfect time to make a new commitment to spending time with your family," says Freyvogel. "You don't necessarily have to work less. All you need to do is integrate your family into your world. Maybe you can coordinate this year's family vacation with one of your business trips, or while the kids are out of school, they could come to your business every now and then to interact and see how you run things. Let them see how much fun you are having.
Make a plan and stick to it. You know that business plan you've been following to build a profitable company? Well, now is a great time to create a plan for your personal life. Grab a calendar for the summer months and get to work!
If you've got kids who will be playing on sports teams this summer, go ahead and decide now on the number of games you think you will be able to attend. Figure out which games on their schedules work the best with yours, then mark these dates on the calendar. Doing so ensures you'll give these family events the same weight you would a business meeting.
"Keep the calendar in front of you and when the dates are nearing, organize your schedule in a way that will allow you to meet the commitment you made to your child," says Freyvogel.
Don't overestimate how well your business is doing. If you have recently started a business and the money is flowing in faster than you ever imagined, spend with caution, whether the "currency" is time or money or both! Just because it seems like the money is there doesn't mean it will always be, so don't book an expensive or too lengthy vacation.
"I have seen it too many times," says Freyvogel. "A person reaches the million-dollar mark and suddenly becomes ‘invincible.' This mistake can have a disastrous effect on a young business. You just can't run a fledgling company from a cruise ship. So take the family on a weekend getaway to a local spot this summer or figure out some fun things to do in your hometown. You can enjoy time with them in a way that won't endanger your business."
If you do go on a vacation, make it a real one. A real vacation doesn't involve having a cell phone attached to your ear, a laptop that is constantly alerting you about new e-mail or a BlackBerry that can be carried every place you go so that you don't lose touch with the business for even a second. If you're going to do any of these things while you're on vacation, you might as well not even go, because you won't be able to really relax or give your family the attention it deserves.
"To avoid these activities, leave detailed instructions about what constitutes an emergency with whoever will be looking after the business while you are gone, and tell them to contact you only if such an emergency happens," he says.
Don't make every lunch a business lunch. Entrepreneurs tend to "do lunch," not have lunch. That's understandable. The mid-day meal is the perfect time to woo new clients, shore up relationships with existing ones or just sit alone in a pub with a legal pad scribbling down new ideas.
"Make at least one lunch a week this summer, one that you spend with family or friends," advises Freyvogel. "Take the kids to the park for lunch or meet a friend at a favorite restaurant. "
You don't have to have a family to take a break this summer. If you've started a business but haven't yet started a family, you may think none of these rules apply to you. Well, you're wrong. Entrepreneurs are known for their inclination to work at breakneck speeds without ever coming up for air. The summer is a great time to take a break from the business even if it is just for one day to do something you enjoy.
"Even a little time away will help you gain a new perspective on where the business is in your plan and which goals you think it's time to tackle," remarks Freyvogel. "Don't underestimate the power of a ‘mental health day'!"
Finally, says Freyvogel, don't assume it's okay to scrap your new-found sense of balance when the mercury begins to drop a few short months from now. These "summer suggestions" are actually meant to be followed all year long.
"Common sense is the best barometer for balancing your life with your work, no matter what the season," says Freyvogel. "Ask yourself with each decision you make, ‘How will this affect my business?' and ‘Can I personally live with this decision?' There is a healthy balance for you, and you can find it. In the end, wise business and life choices will make your profits higher, your blood pressure lower, your family closer and everyone happier."
Ty Freyvogel's consulting firm, Freyvogel Communications, serves the telecommunications needs of Fortune 500 and midsized businesses. He is also the author of It's Not Your Smarts, It's Your Schmooze and Seize the Century, as well as an advice guru on his new website, www.makingsenseofyourbusiness.com
Photo: IT STOCK