Flavor of the Week

CBD’s purported health benefits make it popular among consumers

Nearly half of consumers are interested in trying cannabidiol, or CBD, according to market research firm Datassential, although it’s still an early-stage trend.

It’s one of the active ingredients in cannabis and has been hyped for various as-yet-unproven health benefits. Retailers and restaurant operators have begun to incorporate CBD into numerous food and beverage products from baked goods to sparkling water to cold-brew coffee. 

The ingredient is currently found on fewer than 1% of menus in the United States, but its presence has increased by a whopping 2,999% over the past four years, mainly at health-focused concepts with drink options aimed at giving customers a calming effect. Around 63% of the U.S. population is aware of the ingredient’s existence.

As always, click through the gallery to learn more about CBD and for a menu idea.

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