Time to Capitalize on Your Customer Base?

Time to Capitalize on Your Customer Base?

Mid-scale chains can't compete with customer loyalty programs like The Palm's 837 Club, where $150,000 in cumulative spending earns a trip for two to Baron Eric de Rothschild's chateau in France. But T. G.I. Friday's is hoping the more modest rewards available through its new Give Me More Stripes guest recognition program will still drive incremental visits to its restaurants d

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