Restaurants, particularly independent restaurants, haven’t had much luck selling branded food items in grocery stores. But Internet grocer Peapod wants to change that, and Chicago powerhouse Lettuce Entertain You Enterprises (LEYE) is the first operator to give it a try. On offer so far: 45 items from LEYE’s Wildfire concept alone, plus dozens more from some of its other high-profile restaurants including Big Bowl, Café Ba-Ba-Reeba, Mon Ami Gabi, Osteria Via Stato and
Peapod’s scheme could boost independent restaurant sales
Multiconcept innovator LEYE is on the fast track to home delivery of restaurant-branded products, thanks to Peapod.