Food Trucks Learn To Leverage Their Buzz

Food Trucks Learn To Leverage Their Buzz

Trucks are trading businesses exposure for a parking space.

Look out. The Miami-based Bocaditos food truck now provides free promotion to businesses that let it park on their property. This solves a truck owner’s biggest dilemma—a lack of legal, predictable sites—but might create one for you.

Bocaditos is a newcomer on Miami’s food truck scene. It offers a six-item “micro-sandwich” lineup that features “consc

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