Has Deal Fatigue Set In?

Are online deals causing customer fatigue?

Wall Street analysts poring over deal giant Groupon’s Initial Public Offering (IPO) documents express worry about merchant and customer fatigue. Wait until they see a new survey showing that only 43 percent of restaurants make a profit on their daily deal promotions, and only 36 percent of restaurants plan on offering more deals.

There’s a certain uneasine

Register to view the full article

Register to view this article

TAGS: Trends