Cracker Barrel In Tune With Customers

Cracker Barrel In Tune With Customers

You can’t buy the new Kenny Rogers CD at a Kenny Rogers Roasters restaurant, of which more than 100 still operate worldwide. But you can at Cracker Barrel Old Country Store, which has an exclusive on it. How come Kenny Rogers markets his music through a rival restaurant chain instead of the one named after him?

Rotisserie chicken chain Kenny Rogers Roasters was a red-hot concept during the mid-1990s

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