With the likes of McDonald’s, Subway and Taco Bell staking a claim on the breakfast segment, it might be time for many full-service operators to follow suit.
And why not? The daypart has potential. The NPD Group forecasts that consumption of breakfasts and morning snacks, both in and away from home, will outpace growth in the U.S. population over the next few years. Total breakfast occasions are forecast to grow by 5 percent through 2019, versus the expected population growth