Trendinista: Cold brew coffee is smokin’ hot

Trendinista: Cold brew coffee is smokin’ hot

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If you’d like to steer your coffee program toward a market niche that’s experiencing rapid growth, cold brew coffee is for you. New numbers from market research firm Mintel show that while very little cold brew is sold overall—it accounts for a microscopic 0.4 percent of ready-to-drink coffee sales—year-over-year sales rose 115 percent last year. It could be the next big growth story in the coffee business, Mintel least for operations that attract free-spending coffee connoisseu

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