A mobile-optimized menu is no longer a nice thing to have. Today, it’s a must. That’s a key takeaway from a recent survey done by retailmenot.com, a marketplace for digital offers.
Why is mobile so crucial? In its poll of more than 1,000 consumers, the firm found that half (49 percent) of them scrutinize menus before settling on a restaurant.
Consumers rely on their mobile devices for other restaurant-related research prior to dining out, including finding a re