Chef Kevin Sousa captured a beet dish in an Instagram photo

Chef Kevin Sousa captured a beet dish in an Instagram photo.

How to get the most impact from Instagram

• RELATED: How four chefs leverage the promotional nature of Instagram

Constant Contact, an online marketing organization, collected these six tips to help businesses maximize the impact of Instagram.

1. Use images to tell a story, not blast your branding.

Starbucks does this well. Their photos show lots of Starbucks cups, but the focus is always on what the person is doing while enjoying their coffee—on the beach, reading a book, etc. Keep it subtle and keep the focus on your customers.

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