Email rules social media, even for fans

Email rules social media, even for fans

Think Facebook and Twitter are the best way to deliver promotional messages? Think again. Most customers want you to use email instead.

Good news if your restaurant has been slow to adopt the latest social media marketing strategies. Although your customers may use Facebook, Twitter and Foursquare to communicate with their friends, that’s not necessarily how they want to engage with businesses like yours. In fact, better results are likely if you send offers by email instead.

That’s the upshot of marketing company ExactTarget’s 2012 Channel Preference Survey. The study quizzed 1,481 respondents

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