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7 steps for an effective Facebook post

An effective Facebook strategy for your restaurant—one that achieves your goals of education, engagement, promotion or feedback—requires thoughtful planning. Cover and profile photos, tabs and favorite apps, milestones and more must all be considered to maximize all that Facebook has to offer. Below are seven points to consider when crafting that perfect post.

1. Audience
I’ll state the obvious here: your restaurant’s Facebook pag

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