Scenes from the first day of MUFSO 2017

This is part of Nation’s Restaurant News' special coverage of the 2017 MUFSO conference, taking place Oct. 1-3 at the Hyatt Regency at Reunion Tower in Dallas. Follow coverage of the event on NRN.com and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.

Photos by Heather Abbott

Contact Dan Orlando at [email protected]

Follow him on Twitter: @DanAMX

The MUFSO Premier sponsor is The Coca Cola Company

Presenting sponsors are: Blount Fine Foods, The Coca Cola Company, UNiDAYS

Kitchen Hero Cook-Off is presented by Texas Pete/TW Garner Food Company

The Hot Concepts Reception is sponsored by Rock & Brews

The Industry Awards Gala is sponsored by Tyson Foods, Daiya Foods, Natural brands

Pillar sponsors are: Alchemy Systems, Bloom Intelligence, Boylan Bottling, Cardlytics, Mainstreet, Inc., Nudge Rewards, S&D Coffee, Smithfield Farmland Foodservice, Sweet Street, Weston Foods, Zenput

The MUFSO app sponsor is Steritech

Refreshment breaks are sponsored by Blount Fine Foods, Boylan Bottling, Royal Cup Coffee, Smithfield Farmland Foodservice, Sweet Street, Ventura Foods, and Weston Foods

The Supplier Exchange Luncheon is sponsored by Hale & Hearty, Bruce Cost Ginger Ale and Copper Moon Coffee

The Lanyard & Welcome package is sponsored by Hospitality Mints

MUFSO Breakfast sponsors are Moore’s Food Resources, Community Coffee and Natural Brands

VIP Dinner sponsored by Moment Feed, Pan Pacific Plastics and Rotella’s Bakery

The official music sponsor is Rockbot

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