Eric Silverstein39s The Peached Tortilla Austin TX

Eric Silverstein's The Peached Tortilla, Austin, TX.

Meet the new stars of street food

Once-obscure food truck chefs have begun to gain national exposure courtesy of commodity board marketers.

We already know that food trucks have led to permanent restaurant ownership for a few ambitious chef/owners. But what if you could skip the brick-and-mortar restaurant experience entirely and become a celebrity food truck chef/owner—complete with the kind of lucrative endorsement gigs celebrity chefs typically get?

That’s the move a quartet of food truck chef/owners have pulled off by signing on to create recipes for the Canola Council of Canada, a commodity

Register to view the full article

Register to view this article

TAGS: Food Trends
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.