The Stand Northridge CA

The newest location of The Stand, Northridge, CA.

Fast-casual concept The Stand poised for growth

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How does a sudden influx of funding change a small restaurant business? That’s what The Stand is in the process of finding out.

The Los Angeles-based concept started in 2003 with a simple burger and hotdog menu. Founder/c.e.o. Murray Wishengrad gradually grew the concept into a fast-casual operation with a broader lineup of offerings and three units. Then, last August, Wishengrad got the call most restaurant owners only dream of: a venture capitalist offering a boatload of cash

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